Decide the main purpose of the website

Definition of Industry & Services

Definition of Target Audience

Draft Titles of Main Pages

Gather definition of client brand

Key impression wanted to convey when visiting the site

Actions we want the visitor to take

Color Palette

Images/Graphics/Photos

Compile info to copywrite contents

Key Info to build ‘About’ Page

Contact Info to share - Email, Links, Socials

Create account on squarespace

Create first few pages

Add Content Copy to pages

Add main CTA buttons

Choose Fonts & Colors

Add Visuals

Incorporate links, social profiles, etc

Publish a Draft version

Check website layout in mobile and other screens

Amend words, images, layouts

Send out to client for 1st feedback

Add words that the ideal visitor will search for

Add short and meaningful description for website

Add contact info

Add copyright year on footer

Create and add Favicon

Remove squarespace branding

Edit 404 (Page Not Found) with custom message and redirect

Set up email-list account

Create sign-up form

Create free resource or lead magnet (if offering one)

Verify free resource is delivered correctly in email welcome sequence

Test email signup form and welcome message

Test contact form

Proofread all text contents

Verify all links

Add code for Google Analytics

Test site on mobile again

Test site on different desktop browsers

Purchase Domain Name

Edit DNS records to connect domain

Submit sitemap to Google

Back up website

Calendar entry to review, refresh and back up site every quarter or bi-annual

Update social media profiles

Post announcement to social media

Share new website with clients, family and friends

Add website address to email footer